【聊了什么The What】
新新人类的三位主播都是小红书重度用户。在这期播客中，安蕤，一闻和马修坐下聊了聊这个不知不觉中已经与我们的生活不可分割的软件。从2013年成立至今，小红书已经不仅仅是一个社交媒体应用，更是一个具有搜索引擎性质的，庞大且多元的内容宇宙。我们几个从最初的怀疑到最终的沉迷，在到现在的“万事可问小红书”，小红书到底是怎么养我们的？
从产品角度来说，小红书是中国的 Instagram 吗？为什么双列信息流这么有效？这些功能如何促成社区感和信任感？为什么海外复刻小红书的尝试屡败屡战？从文化影响来说，小红书如何塑造了中国年轻人消费和分享信息的方式? 在小红书上，我们见证了娱乐圈“真人”的兴起、算法语言的流行和对于审美文化的过度追求——这究竟是好是坏？小红书让我们都完犊子了吗？
In this episode, we're diving into Xiaohongshu (RED), the app that has become deeply intertwined with our daily lives. It's more than just a social media app; it's a massive universe where people can find information, share experiences, and seek inspiration for all aspects of life—from discovering the best restaurants in Beijing to seeking advice dealing with DMV in LA. Is Xiaohongshu China's Instagram? Why is the parallel feed layout so effective? How do these features foster a sense of community and trust? We also discussed its cultural impact: how has Xiaohongshu shaped the way urban Chinese youth share and consume information?
【时间轴 The When】
05:15 从海淘攻略到搜索引擎——小红书的演变
11:31 在小红书上发帖的心理和对算法的信任
22:34 为什么海外还没出现类似小红书的产品?
30:50 小红书上的"算法语言AlgoSpeak"和美貌焦虑文化
49:52 种草文化导致的同质化和软文泛滥：搜索引擎的信任危机？
42:10 分享最近在小红书上看到的有趣内容
05:15 - Xiaohongshu's evolution: From overseas shopping guide to search engine
11:31 - The psychology behind posting on Xiaohongshu and trust in its algorithm
22:34 - Why hasn't a similar product to Xiaohongshu emerged overseas?
30:50 - "AlgoSpeak" on Xiaohongshu and the culture of beauty anxiety
49:52 - Homogenization and sponsored content overload: A crisis of trust in search engines? 42:10 - Sharing recent interesting content found on Xiaohongshu
【拓展链接 The Links】
【我们是谁 Who We Are】
新新人类是一档由几个与互联网一起长大的新生代科技记者主持的播客，致力于站在中美交汇点上，解读全球科技潮流与人文的交织。
- 马修：一个网瘾晚期的全职养猫人
- 杜安蕤：一个想当裁缝的科技/文化撰稿人
- 一闻：一个对地铁比手机更上瘾的记者
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